Postcard of Hyères by PLM

PLM, Hyères

Hyères is a touristic small city on the Côte d’Azur in Southeastern France. The old town is defended by the Castle of Saint Bernard. Between the town and the sea, lies the pine-covered hill of Costebelle. The town is well known for its palm trees (the nickname of the town is “Hyères-les-Palmier”).

British visitors have been coming here since the late 18th century when it became the favourite winter destination of the then Prince of Wales. Queen Victoria also gave it a Royal seal of approval when she stayed in town for three weeks in 1892. Its position facing the Mediterranean to the south makes it a popular location for tourism in the winter: Hyères is the oldest resort on the French Riviera.

The three islands of the Îles d’Hyères (namely Porquerolles, Port-Cros and the Île du Levant) are located just offshore.

This postcard was published by J.bareau for the French railways company PLM to promote Hyères as a touristic destination for both French and foreign tourists.

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